3 High-Impact Ways to boost CRO

Have you ever attempted to make minor changes to your site only to discover moments later that the conversion rates have drastically dropped? Was it a mere tweak of the color of the upgrade button or a simple swap of the font style? Some alternations, irrespective of how minuscule they seem to be can have a significant impact on customers’ response.

Recently, Venngage, an infographic company, made a change to the color of their upgrade button to green from orange. After just two days, their conversion rates dropped by over 30%. Then they decided to switch back to orange. They not only regained the conversion rates but also noticed a minor increase in the blog traffic.

How was this possible? Well, according to Unbounce, orange is a very clickable color and has a potential to attract more customers. Apart from making orange your site’s color scheme, what other changes can help boost the conversion rates? Here are three simple, yet effective methods.

1. A Single Call-to-Action
Having a single call-to-action can work wonders. Some sites overwhelm their visitors with many calls and offers. Instead of clicking one of them, the visitors bounce from the website in search for something less complex. However, by just sticking to a single button that converts, you can be sure that your visitors won’t do anything else.

With one button, the chances are high that the visitors will click the only button rather than them struggling to decide the button to click from the available options. An excellent example is Whirpool, which reduced their CTAs to 1 from 4, hence boosting their conversion rates by over 42%.

2. A Semi-Flat, Simple Design
Next Web is of the view that semi-flat is the future of web design. Semi-flat is Web design approach that is rooted in necessity and practicality. The need for this newer design arose from the issues experienced with the flat-design. According to FastCoDesign, flat designs make it entirely difficult for individuals to differentiate between a link and a text, or from a button and an image.

Semi-flat designs make the process of differentiating elements less painful, by adding density and shadows to make specific characters pop up a little bit more.

3. Speed
People are quickly bored by pages that take long to load. The chances are that you have exited from many websites or apps just because they took too long to load. Your site’s speed plays a critical role on whether your visitors will bounce or stay, cancel or convert. How do you boost the speed? It comes down to the complexity of the code, and the size of files and images.

A lot of Javascript and fancy CSS will only make your site load slowly. If possible, limit the number of animations. If you have WordPress as your host, consider resizing your images to fewer kilobytes. A plugin such as Lazy Load can make a huge difference. It limits the loading images to only those visible to the user thereby stopping invisible images from delaying the loading process.

If your site is running on AWS, a tool called Datapath.io can help to improve latency by as much as 60%. Numerous plugins and tools can give a quick fix as you try to consider long-term repairs.

You don’t need to pay dearly to boost your conversion rates. In some cases, some minor changes will suffice. A simple act such as having a single, orange button can have a huge impact.


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